Website Morphing

Website Morphing

Virtual advisors often increase sales for those customers who find such online advice to be convenient and helpful. However, other customers take a more active role in their purchase decisions and prefer more detailed data. In general, we expect that websites are more preferred and increase sales if...

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Bibliographic Details
Main Authors: Hauser, John R., Urban, Glen L., Liberali, Guilherme, Braun, Michael
Other Authors: Sloan School of Management
Format: Article
Language:en_US
Published: Institute for Operations Research and the Management Sciences 2010
Subjects:
telecommunications
website design
automated marketing
clickstream analysis
Bayesian methods
dynamic programming
cognitive styles
internet marketing
Online Access:http://hdl.handle.net/1721.1/52436
https://orcid.org/0000-0002-9983-4237
https://orcid.org/0000-0001-8510-8640

Internet

http://hdl.handle.net/1721.1/52436
https://orcid.org/0000-0002-9983-4237
https://orcid.org/0000-0001-8510-8640

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