Response to Comments on "Website Morphing"
Website morphing draws on the Expected Gittins’ solution to a partially observable Markov process, on the rapid consumer-segment updating with Bayesian methods, and on matching a website’s look and feel to a visitor’s cognitive style. In each area there are exciting research opportunities including...
| Main Authors: | , , , |
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| Other Authors: | |
| Format: | Article |
| Language: | en_US |
| Published: |
The Institute of Management Sciences and Operation
2010
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| Online Access: | http://hdl.handle.net/1721.1/52674 https://orcid.org/0000-0002-9983-4237 https://orcid.org/0000-0001-8510-8640 |