Response to Comments on "Website Morphing"
Website morphing draws on the Expected Gittins’ solution to a partially observable Markov process, on the rapid consumer-segment updating with Bayesian methods, and on matching a website’s look and feel to a visitor’s cognitive style. In each area there are exciting research opportunities including...
Main Authors: | Hauser, John R., Urban, Glen L., Liberali, Guilherme, Braun, Michael |
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Other Authors: | Sloan School of Management |
Format: | Article |
Language: | en_US |
Published: |
The Institute of Management Sciences and Operation
2010
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Online Access: | http://hdl.handle.net/1721.1/52674 https://orcid.org/0000-0002-9983-4237 https://orcid.org/0000-0001-8510-8640 |
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