Assumptions for a Market Share Theorem
Many marketing models use variants of the relationship: market share equals marketing effort divided by total marketing effort. Usually, share is defined within a customer group presumed to be reasonably homogeneous and overall share is obtained by weighting for the number in the group. Although the...
| Main Authors: | , |
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| Format: | Working Paper |
| Language: | en_US |
| Published: |
Massachusetts Institute of Technology, Operations Research Center
2004
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| Online Access: | http://hdl.handle.net/1721.1/5345 |