Modeling Decision of Choice Among Finite Alternative: Applications to Marketing and to Transportation Demand Theory
A methodology to improve the effectiveness of the design of innovation is proposed based on knowledge in the fields of psychometrics, utility theory and stochastic choice modeling. It is comprised of a consumer response and a managerial design process. The design process is one of idea generation, e...
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| Format: | Working Paper |
| Language: | en_US |
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Massachusetts Institute of Technology, Operations Research Center
2004
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| Online Access: | http://hdl.handle.net/1721.1/5354 |