What makes personalized medicine work? : an empirical analysis of the role of product attributes, medical professional societies and patient groups in the diffusion of four breast cancer genetic tests

Thesis (S.M.)--Harvard-MIT Division of Health Sciences and Technology, 2009.

Bibliographic Details
Main Author: Yoo, Julie Keunhee
Other Authors: Fiona E. Murray and Anthony J. Sinskey.
Format: Thesis
Language:eng
Published: Massachusetts Institute of Technology 2010
Subjects:
Online Access:http://hdl.handle.net/1721.1/54595