PRICE STICKINESS AND CUSTOMER ANTAGONISM
Managers often state that they are reluctant to vary prices for fear of “antagonizing customers.” However, there is no empirical evidence that antagonizing customers through price adjustments reduces demand or profits. We use a 28-month randomized field experiment involving over 50,000 customers to...
| প্রধান লেখক: | , |
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| অন্যান্য লেখক: | |
| বিন্যাস: | প্রবন্ধ |
| ভাষা: | en_US |
| প্রকাশিত: |
MIT Press
2010
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| অনলাইন ব্যবহার করুন: | http://hdl.handle.net/1721.1/58801 https://orcid.org/0000-0003-2758-0116 |