PRICE STICKINESS AND CUSTOMER ANTAGONISM
Managers often state that they are reluctant to vary prices for fear of “antagonizing customers.” However, there is no empirical evidence that antagonizing customers through price adjustments reduces demand or profits. We use a 28-month randomized field experiment involving over 50,000 customers to...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Article |
| Language: | en_US |
| Published: |
MIT Press
2010
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| Online Access: | http://hdl.handle.net/1721.1/58801 https://orcid.org/0000-0003-2758-0116 |