Radical innovation of user experience : how high tech companies create new categories of products

Thesis (S.M.)--Massachusetts Institute of Technology, Sloan School of Management, 2010.

Bibliographic Details
Main Author: Turilin, Mikhail
Other Authors: Alan MacCormack.
Format: Thesis
Language:eng
Published: Massachusetts Institute of Technology 2010
Subjects:
Online Access:http://hdl.handle.net/1721.1/59142