Radical innovation of user experience : how high tech companies create new categories of products

Thesis (S.M.)--Massachusetts Institute of Technology, Sloan School of Management, 2010.

Bibliografiske detaljer
Hovedforfatter: Turilin, Mikhail
Andre forfattere: Alan MacCormack.
Format: Thesis
Sprog:eng
Udgivet: Massachusetts Institute of Technology 2010
Fag:
Online adgang:http://hdl.handle.net/1721.1/59142
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author Turilin, Mikhail
author2 Alan MacCormack.
author_facet Alan MacCormack.
Turilin, Mikhail
author_sort Turilin, Mikhail
collection MIT
description Thesis (S.M.)--Massachusetts Institute of Technology, Sloan School of Management, 2010.
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institution Massachusetts Institute of Technology
language eng
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publisher Massachusetts Institute of Technology
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spelling mit-1721.1/591422019-04-10T21:11:00Z Radical innovation of user experience : how high tech companies create new categories of products Design-driven innovation How high tech companies create new categories of products Turilin, Mikhail Alan MacCormack. Sloan School of Management. Sloan School of Management. Sloan School of Management. Thesis (S.M.)--Massachusetts Institute of Technology, Sloan School of Management, 2010. Cataloged from PDF version of thesis. Includes bibliographical references (p. 84-85). In the last 15 years, several high tech companies successfully developed revolutionary products that were not based on completely new base technology. Instead, the companies used existing technologies to create products with attractive user experiences. The products appealed to customers and made their manufacturers leaders in their corresponding market segments. The approach to innovation taken by these companies could be called the "radical innovation of user experience." In this work, I will look for common patterns in customer research, product development, and the organizational management of successful user-experience innovation companies. As a result, I will create an asset of recommendations that could be used by product managers and general managers of technology companies to assess their innovation strategy. by Mikhail Turilin. S.M. 2010-10-12T17:39:04Z 2010-10-12T17:39:04Z 2010 2010 Thesis http://hdl.handle.net/1721.1/59142 659524725 eng M.I.T. theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. See provided URL for inquiries about permission. http://dspace.mit.edu/handle/1721.1/7582 85 p. application/pdf Massachusetts Institute of Technology
spellingShingle Sloan School of Management.
Turilin, Mikhail
Radical innovation of user experience : how high tech companies create new categories of products
title Radical innovation of user experience : how high tech companies create new categories of products
title_full Radical innovation of user experience : how high tech companies create new categories of products
title_fullStr Radical innovation of user experience : how high tech companies create new categories of products
title_full_unstemmed Radical innovation of user experience : how high tech companies create new categories of products
title_short Radical innovation of user experience : how high tech companies create new categories of products
title_sort radical innovation of user experience how high tech companies create new categories of products
topic Sloan School of Management.
url http://hdl.handle.net/1721.1/59142
work_keys_str_mv AT turilinmikhail radicalinnovationofuserexperiencehowhightechcompaniescreatenewcategoriesofproducts
AT turilinmikhail designdriveninnovation
AT turilinmikhail howhightechcompaniescreatenewcategoriesofproducts