Locating Value in Artisan Cheese: Reverse Engineering Terroir for New-World Landscapes
Terroir, the taste of place, is being adapted by artisan cheesemakers in the United States to reveal the range of values—agrarian, environmental, social, and gastronomic—that they believe constitute their cheese and distinguish artisan from commodity production. Some see themselves as reverse engine...
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| Format: | Article |
| Language: | en_US |
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American Anthropological Association / Wiley
2011
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| Online Access: | http://hdl.handle.net/1721.1/61753 https://orcid.org/0000-0002-8429-5429 |
| _version_ | 1811091908308500480 |
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| author | Paxson, Heather Anne |
| author2 | Massachusetts Institute of Technology. Anthropology Program |
| author_facet | Massachusetts Institute of Technology. Anthropology Program Paxson, Heather Anne |
| author_sort | Paxson, Heather Anne |
| collection | MIT |
| description | Terroir, the taste of place, is being adapted by artisan cheesemakers in the United States to reveal the range of values—agrarian, environmental, social, and gastronomic—that they believe constitute their cheese and distinguish artisan from commodity production. Some see themselves as reverse engineering terroir cheeses to create place though environmental stewardship and rural economic revitalization. But a tension is produced: while warranting projects of reterritorialization through defetishized food production, terroir marketing may risk turning the concept of “terroir” into a commodity fetish. U.S. terroir talk reveals attempts to reconcile the economic and sociomoral values that producers invest in artisan cheese. |
| first_indexed | 2024-09-23T15:09:55Z |
| format | Article |
| id | mit-1721.1/61753 |
| institution | Massachusetts Institute of Technology |
| language | en_US |
| last_indexed | 2024-09-23T15:09:55Z |
| publishDate | 2011 |
| publisher | American Anthropological Association / Wiley |
| record_format | dspace |
| spelling | mit-1721.1/617532022-10-02T01:00:21Z Locating Value in Artisan Cheese: Reverse Engineering Terroir for New-World Landscapes Paxson, Heather Anne Massachusetts Institute of Technology. Anthropology Program Paxson, Heather Anne Paxson, Heather Anne Terroir, the taste of place, is being adapted by artisan cheesemakers in the United States to reveal the range of values—agrarian, environmental, social, and gastronomic—that they believe constitute their cheese and distinguish artisan from commodity production. Some see themselves as reverse engineering terroir cheeses to create place though environmental stewardship and rural economic revitalization. But a tension is produced: while warranting projects of reterritorialization through defetishized food production, terroir marketing may risk turning the concept of “terroir” into a commodity fetish. U.S. terroir talk reveals attempts to reconcile the economic and sociomoral values that producers invest in artisan cheese. Wenner-Gren Foundation for Anthropological Research (# 7641) 2011-03-18T22:58:04Z 2011-03-18T22:58:04Z 2010-08 Article http://purl.org/eprint/type/JournalArticle 0002-7294 http://hdl.handle.net/1721.1/61753 Paxson, Heather. “Locating Value in Artisan Cheese: Reverse Engineering Terroir for New-World Landscapes.” American Anthropologist 112.3 (2010): 444-457. ©2010 by the American Anthropological Association https://orcid.org/0000-0002-8429-5429 en_US http://dx.doi.org/10.1111/j.1548-1433.2010.01251.x American Anthropologist Article is made available in accordance with the publisher's policy and may be subject to US copyright law. Please refer to the publisher's site for terms of use. application/pdf American Anthropological Association / Wiley MIT web domain |
| spellingShingle | Paxson, Heather Anne Locating Value in Artisan Cheese: Reverse Engineering Terroir for New-World Landscapes |
| title | Locating Value in Artisan Cheese: Reverse Engineering Terroir for New-World Landscapes |
| title_full | Locating Value in Artisan Cheese: Reverse Engineering Terroir for New-World Landscapes |
| title_fullStr | Locating Value in Artisan Cheese: Reverse Engineering Terroir for New-World Landscapes |
| title_full_unstemmed | Locating Value in Artisan Cheese: Reverse Engineering Terroir for New-World Landscapes |
| title_short | Locating Value in Artisan Cheese: Reverse Engineering Terroir for New-World Landscapes |
| title_sort | locating value in artisan cheese reverse engineering terroir for new world landscapes |
| url | http://hdl.handle.net/1721.1/61753 https://orcid.org/0000-0002-8429-5429 |
| work_keys_str_mv | AT paxsonheatheranne locatingvalueinartisancheesereverseengineeringterroirfornewworldlandscapes |