Position Auctions with Consumer Search

This paper examines a model in which advertisers bid for "sponsored-link" positions on a search engine. The value advertisers derive from each position is endogenized as coming from sales to a population of consumers who make rational inferences about rm qualities and search optimally....

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Bibliographic Details
Main Authors: Athey, Susan, Ellison, Glenn
Other Authors: Massachusetts Institute of Technology. Department of Economics
Format: Article
Language:en_US
Published: Harvard University by the MIT Press 2011
Online Access:http://hdl.handle.net/1721.1/64696
https://orcid.org/0000-0003-3164-0855