Position Auctions with Consumer Search
This paper examines a model in which advertisers bid for "sponsored-link" positions on a search engine. The value advertisers derive from each position is endogenized as coming from sales to a population of consumers who make rational inferences about rm qualities and search optimally....
| Main Authors: | , |
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| Other Authors: | |
| Format: | Article |
| Language: | en_US |
| Published: |
Harvard University by the MIT Press
2011
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| Online Access: | http://hdl.handle.net/1721.1/64696 https://orcid.org/0000-0003-3164-0855 |