Position Auctions with Consumer Search
This paper examines a model in which advertisers bid for "sponsored-link" positions on a search engine. The value advertisers derive from each position is endogenized as coming from sales to a population of consumers who make rational inferences about rm qualities and search optimally....
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| Formato: | Artigo |
| Idioma: | en_US |
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Harvard University by the MIT Press
2011
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| Acesso em linha: | http://hdl.handle.net/1721.1/64696 https://orcid.org/0000-0003-3164-0855 |