Position Auctions with Consumer Search
This paper examines a model in which advertisers bid for "sponsored-link" positions on a search engine. The value advertisers derive from each position is endogenized as coming from sales to a population of consumers who make rational inferences about rm qualities and search optimally....
| Κύριοι συγγραφείς: | , |
|---|---|
| Άλλοι συγγραφείς: | |
| Μορφή: | Άρθρο |
| Γλώσσα: | en_US |
| Έκδοση: |
Harvard University by the MIT Press
2011
|
| Διαθέσιμο Online: | http://hdl.handle.net/1721.1/64696 https://orcid.org/0000-0003-3164-0855 |