Position Auctions with Consumer Search
This paper examines a model in which advertisers bid for "sponsored-link" positions on a search engine. The value advertisers derive from each position is endogenized as coming from sales to a population of consumers who make rational inferences about rm qualities and search optimally....
| Autores principales: | , |
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| Otros Autores: | |
| Formato: | Artículo |
| Lenguaje: | en_US |
| Publicado: |
Harvard University by the MIT Press
2011
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| Acceso en línea: | http://hdl.handle.net/1721.1/64696 https://orcid.org/0000-0003-3164-0855 |