How Does Popularity Information Affect Choices? A Field Experiment
Popularity information is usually thought to reinforce existing sales trends by encour- aging customers to ock to mainstream products with broad appeal. We suggest a countervailing market force: popularity information may bene t niche products with narrow appeal disproportionately, because the...
| Main Authors: | , |
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| Format: | Article |
| Language: | en_US |
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INFORMS
2011
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| Online Access: | http://hdl.handle.net/1721.1/64921 https://orcid.org/0000-0002-1635-3797 https://orcid.org/0000-0002-1847-4832 |