Preferences for information sources in a marketing decision process.

Massachusetts Institute of Technology, Alfred P. Sloan School of Management. Thesis. 1974. M.S.

Bibliographic Details
Main Author: Schulmeyer, Gerhard Hans
Other Authors: Michael S. Scott Morton.
Format: Thesis
Language:eng
Published: Massachusetts Institute of Technology 2011
Subjects:
Online Access:http://hdl.handle.net/1721.1/65019