The Shift from Centralized to Peer-to-Peer Communication in an Online Community: Participants as a Useful Aspect of Genre Analysis
In this paper we analyzed an online community based on a mailing list that was created as an internal marketing tool for launching a new network service. We focused on the change in communication over time among dispersed Sales representatives and the employees in a centralized Service Department. W...
| Main Authors: | , , , , |
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| Format: | Working Paper |
| Language: | en_US |
| Published: |
Alfred P. Sloan School of Management, Massachusetts Institute of Technology
2011
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| Subjects: | |
| Online Access: | http://hdl.handle.net/1721.1/65410 |