The Role of an Online Community in Relation to Other Communication Channels in a Business Development Case
We investigated how sales representatives (Salespeople) and members of a service business development department (the Service Dept.) communicated within an informal online community, particularly in relation to their use of other informal and formal communication channels. We found that while the...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | en_US |
| Published: |
Cambridge, MA; Alfred P. Sloan School of Management, Massachusetts Institute of Technology
2011
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| Online Access: | http://hdl.handle.net/1721.1/65627 |