The Role of an Online Community in Relation to Other Communication Channels in a Business Development Case
We investigated how sales representatives (Salespeople) and members of a service business development department (the Service Dept.) communicated within an informal online community, particularly in relation to their use of other informal and formal communication channels. We found that while the...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | en_US |
| Published: |
Cambridge, MA; Alfred P. Sloan School of Management, Massachusetts Institute of Technology
2011
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| Online Access: | http://hdl.handle.net/1721.1/65627 |
| _version_ | 1811084998920372224 |
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| author | Takahashi, Masamichi Herman, George Ito, Atsushi Nemoto, Keiichi Yates, JoAnne |
| author_facet | Takahashi, Masamichi Herman, George Ito, Atsushi Nemoto, Keiichi Yates, JoAnne |
| author_sort | Takahashi, Masamichi |
| collection | MIT |
| description | We investigated how sales representatives (Salespeople) and members of a service business
development department (the Service Dept.) communicated within an informal online
community, particularly in relation to their use of other informal and formal communication
channels. We found that while the Service Dept. developed formal communication channels
in order to fulfill the information needs of Sales, some types of information were apparently
more effectively provided by the online community. The result suggests that an online
community may play an important role both in making visible information needs, and in
providing information that can’t be better provided by the formal organization. |
| first_indexed | 2024-09-23T13:01:22Z |
| format | Article |
| id | mit-1721.1/65627 |
| institution | Massachusetts Institute of Technology |
| language | en_US |
| last_indexed | 2024-09-23T13:01:22Z |
| publishDate | 2011 |
| publisher | Cambridge, MA; Alfred P. Sloan School of Management, Massachusetts Institute of Technology |
| record_format | dspace |
| spelling | mit-1721.1/656272019-04-12T11:32:02Z The Role of an Online Community in Relation to Other Communication Channels in a Business Development Case Takahashi, Masamichi Herman, George Ito, Atsushi Nemoto, Keiichi Yates, JoAnne We investigated how sales representatives (Salespeople) and members of a service business development department (the Service Dept.) communicated within an informal online community, particularly in relation to their use of other informal and formal communication channels. We found that while the Service Dept. developed formal communication channels in order to fulfill the information needs of Sales, some types of information were apparently more effectively provided by the online community. The result suggests that an online community may play an important role both in making visible information needs, and in providing information that can’t be better provided by the formal organization. 2011-09-08T20:52:08Z 2011-09-08T20:52:08Z 2009-04-09 Article http://hdl.handle.net/1721.1/65627 en_US MIT Sloan School of Management Working Paper;4731-09 CCI Working Paper;2009-002 application/pdf Cambridge, MA; Alfred P. Sloan School of Management, Massachusetts Institute of Technology |
| spellingShingle | Takahashi, Masamichi Herman, George Ito, Atsushi Nemoto, Keiichi Yates, JoAnne The Role of an Online Community in Relation to Other Communication Channels in a Business Development Case |
| title | The Role of an Online Community in Relation to Other Communication Channels in a Business Development Case |
| title_full | The Role of an Online Community in Relation to Other Communication Channels in a Business Development Case |
| title_fullStr | The Role of an Online Community in Relation to Other Communication Channels in a Business Development Case |
| title_full_unstemmed | The Role of an Online Community in Relation to Other Communication Channels in a Business Development Case |
| title_short | The Role of an Online Community in Relation to Other Communication Channels in a Business Development Case |
| title_sort | role of an online community in relation to other communication channels in a business development case |
| url | http://hdl.handle.net/1721.1/65627 |
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