Behavioral investigation of trust building in online banking : new marketing methodology for Suruga Bank

Thesis (M.B.A.)--Massachusetts Institute of Technology, Sloan School of Management, 2011.

Bibliographic Details
Main Author:	Sugiyama, Takuya
Other Authors:	Drazen Prelec.
Format:	Thesis
Language:	eng
Published:	Massachusetts Institute of Technology 2011
Subjects:	Sloan School of Management.
Online Access:	http://hdl.handle.net/1721.1/65790

Internet

http://hdl.handle.net/1721.1/65790