15.818 Pricing, Spring 2005

15.818 Pricing, Spring 2005

This course, primarily discussion based, provides a framework for understanding pricing strategies and tactics. Topics covered include pricing in competitive markets, estimating demand, price discrimination, the role of price cues, anticipating competitive responses, pricing in business to business...

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Bibliographic Details
Main Author: Tucker, Catherine
Other Authors: Sloan School of Management
Format: Learning Object
Language:en-US
Published: 2005
Subjects:
pricing
pricing strategy
marketing
value-based pricing
maximizing economic value
evc
behavioral pricing
measuring demand
consumer behavior
demand
competition
price cut
price war
segmentation
product line pricing
Online Access:http://hdl.handle.net/1721.1/66922

Internet

http://hdl.handle.net/1721.1/66922

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