15.818 Pricing, Spring 2005
This course, primarily discussion based, provides a framework for understanding pricing strategies and tactics. Topics covered include pricing in competitive markets, estimating demand, price discrimination, the role of price cues, anticipating competitive responses, pricing in business to business...
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| Format: | Learning Object |
| Language: | en-US |
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2005
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| Online Access: | http://hdl.handle.net/1721.1/66922 |
| _version_ | 1826199274733436928 |
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| author | Tucker, Catherine |
| author2 | Sloan School of Management |
| author_facet | Sloan School of Management Tucker, Catherine |
| author_sort | Tucker, Catherine |
| collection | MIT |
| description | This course, primarily discussion based, provides a framework for understanding pricing strategies and tactics. Topics covered include pricing in competitive markets, estimating demand, price discrimination, the role of price cues, anticipating competitive responses, pricing in business to business markets, and pricing of new products. Lectures and cases are the primary modes of learning. |
| first_indexed | 2024-09-23T11:17:11Z |
| format | Learning Object |
| id | mit-1721.1/66922 |
| institution | Massachusetts Institute of Technology |
| language | en-US |
| last_indexed | 2025-02-19T04:20:25Z |
| publishDate | 2005 |
| record_format | dspace |
| spelling | mit-1721.1/669222025-02-18T16:34:50Z 15.818 Pricing, Spring 2005 Pricing Tucker, Catherine Sloan School of Management pricing pricing strategy marketing value-based pricing maximizing economic value evc behavioral pricing measuring demand consumer behavior demand competition price cut price war segmentation product line pricing This course, primarily discussion based, provides a framework for understanding pricing strategies and tactics. Topics covered include pricing in competitive markets, estimating demand, price discrimination, the role of price cues, anticipating competitive responses, pricing in business to business markets, and pricing of new products. Lectures and cases are the primary modes of learning. 2005-06 Learning Object 15.818-Spring2005 local: 15.818 local: IMSCP-MD5-a72e6bef0e954c6e39c31524f2b386d0 http://hdl.handle.net/1721.1/66922 en-US Usage Restrictions: This site (c) Massachusetts Institute of Technology 2011. Content within individual courses is (c) by the individual authors unless otherwise noted. The Massachusetts Institute of Technology is providing this Work (as defined below) under the terms of this Creative Commons public license ("CCPL" or "license") unless otherwise noted. The Work is protected by copyright and/or other applicable law. Any use of the work other than as authorized under this license is prohibited. By exercising any of the rights to the Work provided here, You (as defined below) accept and agree to be bound by the terms of this license. The Licensor, the Massachusetts Institute of Technology, grants You the rights contained here in consideration of Your acceptance of such terms and conditions. text/html Spring 2005 |
| spellingShingle | pricing pricing strategy marketing value-based pricing maximizing economic value evc behavioral pricing measuring demand consumer behavior demand competition price cut price war segmentation product line pricing Tucker, Catherine 15.818 Pricing, Spring 2005 |
| title | 15.818 Pricing, Spring 2005 |
| title_full | 15.818 Pricing, Spring 2005 |
| title_fullStr | 15.818 Pricing, Spring 2005 |
| title_full_unstemmed | 15.818 Pricing, Spring 2005 |
| title_short | 15.818 Pricing, Spring 2005 |
| title_sort | 15 818 pricing spring 2005 |
| topic | pricing pricing strategy marketing value-based pricing maximizing economic value evc behavioral pricing measuring demand consumer behavior demand competition price cut price war segmentation product line pricing |
| url | http://hdl.handle.net/1721.1/66922 |
| work_keys_str_mv | AT tuckercatherine 15818pricingspring2005 AT tuckercatherine pricing |