Consumer emancipation : technology effects on consumer packaged-goods marketing

Thesis (S.M.)--Massachusetts Institute of Technology, Sloan School of Management, 2002.

Bibliographic Details
Main Author:	Chacko, Roger V. (Roger Verghis), 1967-
Other Authors:	John D.C. Little.
Format:	Thesis
Language:	eng
Published:	Massachusetts Institute of Technology 2011
Subjects:	Sloan School of Management.
Online Access:	http://hdl.handle.net/1721.1/67171

Internet

http://hdl.handle.net/1721.1/67171