The Perils of Behavior-Based Personalization
“Behavior-based personalization” has gained popularity in recent years, whereby businesses offer personalized products based on consumers' purchase histories. This paper highlights two perils of behavior-based personalization in competitive markets. First, although purchase histories reveal con...
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| Format: | Article |
| Language: | en_US |
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Institute for Operations Research and the Management Sciences
2011
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| Online Access: | http://hdl.handle.net/1721.1/67710 https://orcid.org/0000-0002-1635-3797 |