Two to tango: Automatic social coordination and the role of felt effort
Social coordination involves the interpersonal matching of thoughts, feelings and behaviors, as well as the synchronization of rhythms and roles with other people. Coordination effects are evident in product preferences, product usage, buyer-seller interactions, and a host of other consumer experien...
| Main Authors: | , |
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| Format: | Article |
| Language: | en_US |
| Published: |
MIT Press
2011
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| Online Access: | http://hdl.handle.net/1721.1/67840 |