How Sales Taxes Affect Customer and Firm Behavior: The Role of Search on the Internet

When a multichannel retailer opens its first retail store in a state, the firm is obligated to collect sales taxes on all Internet and catalog orders shipped to that state. This article assesses how opening a store affects Internet and catalog demand. The authors analyze purchase behavior among cust...

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Bibliographic Details
Main Authors: Anderson, Eric T., Fong, Nathan Minsheng, Simester, Duncan, Tucker, Catherine Elizabeth
Other Authors: Sloan School of Management
Format: Article
Language:en_US
Published: American Marketing Association 2011
Online Access:http://hdl.handle.net/1721.1/67872
https://orcid.org/0000-0003-2758-0116
https://orcid.org/0000-0002-1847-4832