How Sales Taxes Affect Customer and Firm Behavior: The Role of Search on the Internet
When a multichannel retailer opens its first retail store in a state, the firm is obligated to collect sales taxes on all Internet and catalog orders shipped to that state. This article assesses how opening a store affects Internet and catalog demand. The authors analyze purchase behavior among cust...
| Main Authors: | , , , |
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| Other Authors: | |
| Format: | Article |
| Language: | en_US |
| Published: |
American Marketing Association
2011
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| Online Access: | http://hdl.handle.net/1721.1/67872 https://orcid.org/0000-0003-2758-0116 https://orcid.org/0000-0002-1847-4832 |