PepsiAmericas: Building an Information Savvy Company
In 2009 PepsiAmericas was learning how to leverage an information backbone designed to provide information to the firm’s decision makers at all levels of the organization. The firm had built this information backbone—and the business capability to use it effectively— over an 8-year period beginning...
| Main Authors: | , |
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| Format: | Working Paper |
| Language: | en_US |
| Published: |
Alfred P. Sloan School of Management, Massachusetts Institute of Technology; Cambridge, MA
2012
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| Online Access: | http://hdl.handle.net/1721.1/68550 |