PepsiAmericas: Building an Information Savvy Company
In 2009 PepsiAmericas was learning how to leverage an information backbone designed to provide information to the firm’s decision makers at all levels of the organization. The firm had built this information backbone—and the business capability to use it effectively— over an 8-year period beginning...
| Main Authors: | , |
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| Format: | Working Paper |
| Language: | en_US |
| Published: |
Alfred P. Sloan School of Management, Massachusetts Institute of Technology; Cambridge, MA
2012
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| Online Access: | http://hdl.handle.net/1721.1/68550 |
| _version_ | 1826215552142540800 |
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| author | Beath, Cynthia M. Ross, Jeanne W. |
| author_facet | Beath, Cynthia M. Ross, Jeanne W. |
| author_sort | Beath, Cynthia M. |
| collection | MIT |
| description | In 2009 PepsiAmericas was learning how to leverage an information backbone
designed to provide information to the firm’s decision makers at all levels of the organization. The firm had built this information backbone—and the business capability to use it effectively— over an 8-year period beginning in 2001. This case describes how business and IT leaders worked together to create an information savvy organization. It describes the stream of IT
investments, organizational changes, and metrics that helped PepsiAmericas evolve from a regional business that shipped truckloads of Pepsi and Mountain Dew to an enterprise that
delivered hundreds of SKUs as needed to powerful national retailers. PepsiAmericas’ IT-enabled capabilities helped the firm respond to drastic market changes and enhance business competitiveness. The question PepsiAmericas management faced going forward was how to leverage its information-based business capabilities in a global market. |
| first_indexed | 2024-09-23T16:34:49Z |
| format | Working Paper |
| id | mit-1721.1/68550 |
| institution | Massachusetts Institute of Technology |
| language | en_US |
| last_indexed | 2024-09-23T16:34:49Z |
| publishDate | 2012 |
| publisher | Alfred P. Sloan School of Management, Massachusetts Institute of Technology; Cambridge, MA |
| record_format | dspace |
| spelling | mit-1721.1/685502019-04-10T09:18:19Z PepsiAmericas: Building an Information Savvy Company Beath, Cynthia M. Ross, Jeanne W. In 2009 PepsiAmericas was learning how to leverage an information backbone designed to provide information to the firm’s decision makers at all levels of the organization. The firm had built this information backbone—and the business capability to use it effectively— over an 8-year period beginning in 2001. This case describes how business and IT leaders worked together to create an information savvy organization. It describes the stream of IT investments, organizational changes, and metrics that helped PepsiAmericas evolve from a regional business that shipped truckloads of Pepsi and Mountain Dew to an enterprise that delivered hundreds of SKUs as needed to powerful national retailers. PepsiAmericas’ IT-enabled capabilities helped the firm respond to drastic market changes and enhance business competitiveness. The question PepsiAmericas management faced going forward was how to leverage its information-based business capabilities in a global market. 2012-01-12T20:02:08Z 2012-01-12T20:02:08Z 2010-02 Working Paper http://hdl.handle.net/1721.1/68550 en_US MIT Sloan School of Management Working Paper;4934-11 CISR Working Paper;378 An error occurred on the license name. An error occurred getting the license - uri. application/pdf Alfred P. Sloan School of Management, Massachusetts Institute of Technology; Cambridge, MA |
| spellingShingle | Beath, Cynthia M. Ross, Jeanne W. PepsiAmericas: Building an Information Savvy Company |
| title | PepsiAmericas: Building an Information Savvy Company |
| title_full | PepsiAmericas: Building an Information Savvy Company |
| title_fullStr | PepsiAmericas: Building an Information Savvy Company |
| title_full_unstemmed | PepsiAmericas: Building an Information Savvy Company |
| title_short | PepsiAmericas: Building an Information Savvy Company |
| title_sort | pepsiamericas building an information savvy company |
| url | http://hdl.handle.net/1721.1/68550 |
| work_keys_str_mv | AT beathcynthiam pepsiamericasbuildinganinformationsavvycompany AT rossjeannew pepsiamericasbuildinganinformationsavvycompany |