15.810 Introduction to Marketing, Spring 2005

15.810 Introduction to Marketing, Spring 2005

This course is an introduction to the theory and application of marketing. Marketing topics covered include Customer needs, Company skills, Competition, Collaborators, and Context in marketing and product development (5C's). The course combines cases, discussions, and readings to provide a mix...

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Bibliographic Details
Main Author: Hauser, John
Other Authors: Sloan School of Management
Format: Learning Object
Language:en-US
Published: 2005
Subjects:
marketing ideas
product strategy
advertising
communications, promotion, distribution
price
pricing
customer needs
company skills
competition
collaborators
context in marketing and product development
5C's
financial services
consumer products
software
auto-mobiles
airline services
not-for-profit eye clinics
e-commerce
MARKETING
PRODUCT STRATEGY
ADVERTISING
COMMUNICATIONS
PRODUCT DEVELOPMENT
Marketing
Product Strategy
Advertising
Communications
Product Development
Online Access:http://hdl.handle.net/1721.1/71132

Internet

http://hdl.handle.net/1721.1/71132

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