15.810 Introduction to Marketing, Spring 2005
This course is an introduction to the theory and application of marketing. Marketing topics covered include Customer needs, Company skills, Competition, Collaborators, and Context in marketing and product development (5C's). The course combines cases, discussions, and readings to provide a mix...
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| Format: | Learning Object |
| Language: | en-US |
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2005
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| Online Access: | http://hdl.handle.net/1721.1/71132 |
| _version_ | 1826202880341704704 |
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| author | Hauser, John |
| author2 | Sloan School of Management |
| author_facet | Sloan School of Management Hauser, John |
| author_sort | Hauser, John |
| collection | MIT |
| description | This course is an introduction to the theory and application of marketing. Marketing topics covered include Customer needs, Company skills, Competition, Collaborators, and Context in marketing and product development (5C's). The course combines cases, discussions, and readings to provide a mix of integrating concepts and hands-on problem solving. |
| first_indexed | 2024-09-23T12:22:38Z |
| format | Learning Object |
| id | mit-1721.1/71132 |
| institution | Massachusetts Institute of Technology |
| language | en-US |
| last_indexed | 2025-02-19T04:21:23Z |
| publishDate | 2005 |
| record_format | dspace |
| spelling | mit-1721.1/711322025-02-18T16:34:52Z 15.810 Introduction to Marketing, Spring 2005 Introduction to Marketing Hauser, John Sloan School of Management marketing ideas product strategy advertising communications, promotion, distribution price pricing customer needs company skills competition collaborators context in marketing and product development 5C's financial services consumer products software auto-mobiles airline services not-for-profit eye clinics e-commerce MARKETING PRODUCT STRATEGY ADVERTISING COMMUNICATIONS PRODUCT DEVELOPMENT Marketing Product Strategy Advertising Communications Product Development This course is an introduction to the theory and application of marketing. Marketing topics covered include Customer needs, Company skills, Competition, Collaborators, and Context in marketing and product development (5C's). The course combines cases, discussions, and readings to provide a mix of integrating concepts and hands-on problem solving. 2005-06 Learning Object 15.810-Spring2005 local: 15.810 local: IMSCP-MD5-7026ea5093899ae879aac2b1a1b51ff4 http://hdl.handle.net/1721.1/71132 en-US Usage Restrictions: This site (c) Massachusetts Institute of Technology 2012. Content within individual courses is (c) by the individual authors unless otherwise noted. The Massachusetts Institute of Technology is providing this Work (as defined below) under the terms of this Creative Commons public license ("CCPL" or "license") unless otherwise noted. The Work is protected by copyright and/or other applicable law. Any use of the work other than as authorized under this license is prohibited. By exercising any of the rights to the Work provided here, You (as defined below) accept and agree to be bound by the terms of this license. The Licensor, the Massachusetts Institute of Technology, grants You the rights contained here in consideration of Your acceptance of such terms and conditions. text/html Spring 2005 |
| spellingShingle | marketing ideas product strategy advertising communications, promotion, distribution price pricing customer needs company skills competition collaborators context in marketing and product development 5C's financial services consumer products software auto-mobiles airline services not-for-profit eye clinics e-commerce MARKETING PRODUCT STRATEGY ADVERTISING COMMUNICATIONS PRODUCT DEVELOPMENT Marketing Product Strategy Advertising Communications Product Development Hauser, John 15.810 Introduction to Marketing, Spring 2005 |
| title | 15.810 Introduction to Marketing, Spring 2005 |
| title_full | 15.810 Introduction to Marketing, Spring 2005 |
| title_fullStr | 15.810 Introduction to Marketing, Spring 2005 |
| title_full_unstemmed | 15.810 Introduction to Marketing, Spring 2005 |
| title_short | 15.810 Introduction to Marketing, Spring 2005 |
| title_sort | 15 810 introduction to marketing spring 2005 |
| topic | marketing ideas product strategy advertising communications, promotion, distribution price pricing customer needs company skills competition collaborators context in marketing and product development 5C's financial services consumer products software auto-mobiles airline services not-for-profit eye clinics e-commerce MARKETING PRODUCT STRATEGY ADVERTISING COMMUNICATIONS PRODUCT DEVELOPMENT Marketing Product Strategy Advertising Communications Product Development |
| url | http://hdl.handle.net/1721.1/71132 |
| work_keys_str_mv | AT hauserjohn 15810introductiontomarketingspring2005 AT hauserjohn introductiontomarketing |