15.810 Introduction to Marketing, Spring 2005
This course is an introduction to the theory and application of marketing. Marketing topics covered include Customer needs, Company skills, Competition, Collaborators, and Context in marketing and product development (5C's). The course combines cases, discussions, and readings to provide a mix...
| Main Author: | |
|---|---|
| Language: | en-US |
| Published: |
2005
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/1721.1/71132 |