Rolling Out a "World Car": Globalization, Outsourcing and Modularity
This article presents a case study of the ?roll-out? of a "world car" (the Fiat Palio). Based on original fieldwork carried on by the author in 6 countries (Italy, Brazil, Poland, Turkey, Argentina, India), it describes one of the most diverse international strategies in the recent hist...
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| Language: | en_US |
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2002
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| Online Access: | http://hdl.handle.net/1721.1/719 |