Personalized online promotions : long-term Impacts on customer behavior

Thesis (S.M.)--Massachusetts Institute of Technology, Sloan School of Management, 2012.

Bibliographic Details
Main Author:	Barary Savadkoohi, Farnaz
Other Authors:	Juanjuan Zhang.
Format:	Thesis
Language:	eng
Published:	Massachusetts Institute of Technology 2012
Subjects:	Sloan School of Management.
Online Access:	http://hdl.handle.net/1721.1/72881

Internet

http://hdl.handle.net/1721.1/72881