Why Are Bad Products So Hard to Kill?
It is puzzling that firms often continue to invest in product development projects when they should know that demand will be low. We argue that bad products are hard to kill because firms face an inherent conflict when designing managers' incentives. Rewarding success encourages managers to for...
| Main Authors: | , |
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| Format: | Article |
| Language: | en_US |
| Published: |
Institute for Operations Research and the Management Sciences (INFORMS)
2012
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| Online Access: | http://hdl.handle.net/1721.1/75791 https://orcid.org/0000-0003-2758-0116 https://orcid.org/0000-0002-1635-3797 |