Shifts in Privacy Concerns

This paper explores how digitization and the associated use of customer data have affected the evolution of consumer privacy concerns. We measure privacy concerns by reluctance to disclose income in an online marketing research survey. Using over three million responses over eight years, our data sh...

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Bibliographic Details
Main Authors: Tucker, Catherine Elizabeth, Goldfarb, Avi
Other Authors: Sloan School of Management
Format: Article
Language:en_US
Published: American Economic Association 2013
Online Access:http://hdl.handle.net/1721.1/75861
https://orcid.org/0000-0002-1847-4832