Commercial real estate marketing : an analysis of the use of the marketing theory and practice evolved in the consumer and industrial product industries in the marketing of office buildings

Thesis (M.S.)--Massachusetts Institute of Technology, Dept. of Urban Studies and Planning, 1989.

Bibliographic Details
Main Author: Newman, Richard G. (Richard Galloway)
Other Authors: Michael Buckley.
Format: Thesis
Language:eng
Published: Massachusetts Institute of Technology 2013
Subjects:
Online Access:http://hdl.handle.net/1721.1/76421