How Happiness Affects Choice

Consumers want to be happy, and marketers are increasingly trying to appeal to consumers’ pursuit of happiness. However, the results of six studies reveal that what happiness means varies, and consumers’ choices reflect those differences. In some cases, happiness is defined as feeling excited, and i...

Szczegółowa specyfikacja

Opis bibliograficzny
Główni autorzy: Mogilner, Cassie, Aaker, Jennifer, Kamvar, Sep
Kolejni autorzy: Program in Media Arts and Sciences (Massachusetts Institute of Technology)
Format: Artykuł
Język:en_US
Wydane: University of Chicago Press, The 2013
Dostęp online:http://hdl.handle.net/1721.1/79869
https://orcid.org/0000-0003-1964-4060