How Happiness Affects Choice
Consumers want to be happy, and marketers are increasingly trying to appeal to consumers’ pursuit of happiness. However, the results of six studies reveal that what happiness means varies, and consumers’ choices reflect those differences. In some cases, happiness is defined as feeling excited, and i...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Article |
| Language: | en_US |
| Published: |
University of Chicago Press, The
2013
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| Online Access: | http://hdl.handle.net/1721.1/79869 https://orcid.org/0000-0003-1964-4060 |