Determining suitable monetization approaches for mobile phone applications within the smart phones industry

Thesis (M.B.A.)--Massachusetts Institute of Technology, Sloan School of Management; and, (S.M.)--Massachusetts Institute of Technology, Engineering Systems Division; in conjunction with the Leaders for Global Operations Program at MIT, 2013.

Bibliographic Details
Main Author: Chai, Chengran
Other Authors: Bruce Cameron and Charles Fine.
Format: Thesis
Language:eng
Published: Massachusetts Institute of Technology 2013
Subjects:
Online Access:http://hdl.handle.net/1721.1/80991