Business models and strategies in the video game industry : an analysis of Activision-Blizzard and Electronic Arts

Thesis (S.M. in Management Studies)--Massachusetts Institute of Technology, Sloan School of Management, 2013.

Bibliographic Details
Main Author:	Lee, Ruri
Other Authors:	Michael A. Cusumano.
Format:	Thesis
Language:	eng
Published:	Massachusetts Institute of Technology 2013
Subjects:	Sloan School of Management.
Online Access:	http://hdl.handle.net/1721.1/81088

Internet

http://hdl.handle.net/1721.1/81088