Product Complexity and Mode Choice in Global Product Development
Despite the growth in the practice of global product development, little work has been done to understand factors that influence mode choice in global product development. Our research fills this gap in the literature by empirically investigating variables that drive firms to either globally outs...
| Main Authors: | , , |
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| Format: | Presentation |
| Published: |
2014
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| Subjects: | |
| Online Access: | http://hdl.handle.net/1721.1/84106 |