The New Practice of Global Product Development

Many manufacturers have established product development activities in different countries around the world. Yet their senior managers often struggle to tie those decentralized organizations into a cohesive, unified operation that can efficiently drive growth and innovation. New empirical frameworks...

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Bibliografski detalji
Glavni autori: Eppinger, Steven D., Chitkara, Anil R.
Daljnji autori: Sloan School of Management
Format: Članak
Jezik:en_US
Izdano: MIT Press 2014
Online pristup:http://hdl.handle.net/1721.1/87030
https://orcid.org/0000-0001-5747-8134