The New Practice of Global Product Development
Many manufacturers have established product development activities in different countries around the world. Yet their senior managers often struggle to tie those decentralized organizations into a cohesive, unified operation that can efficiently drive growth and innovation. New empirical frameworks...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Article |
| Language: | en_US |
| Published: |
MIT Press
2014
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| Online Access: | http://hdl.handle.net/1721.1/87030 https://orcid.org/0000-0001-5747-8134 |