Dynamic Online-Advertising Auctions as Stochastic Scheduling
We study dynamic models of online-advertising auctions in the Internet: advertisers compete for space on a web page over multiple time periods, and the web page displays ads in differentiated slots based on their bids and other considerations. The complex interactions between the advertisers and the...
| Main Authors: | , , , |
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| Other Authors: | |
| Format: | Article |
| Language: | en_US |
| Published: |
2014
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| Online Access: | http://hdl.handle.net/1721.1/87056 https://orcid.org/0000-0002-1827-1285 https://orcid.org/0000-0003-0908-7491 |