Calling spirits from the deep : competing for and through sophisticated customers

Calling spirits from the deep : competing for and through sophisticated customers

Thesis (Ph.D.)--Massachusetts Institute of Technology, Sloan School of Management, 2001.

Bibliographic Details
Main Author:	Rockart, Scott F., 1968-
Other Authors:	John D. Sterman.
Format:	Thesis
Language:	eng
Published:	Massachusetts Institute of Technology 2005
Subjects:	Sloan School of Management.
Online Access:	http://hdl.handle.net/1721.1/8772

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