Difficult Decoupling: Employee Resistance to the Commercialization of Personal Settings

The market’s tendency to organize personal spheres of life is not always unfettered, and while past studies have identified public discomfort as a bar to market expansion, this study considers a commercialization project that gained public acceptance yet nevertheless failed. The study’s key theoreti...

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Bibliographic Details
Main Author: Turco, Catherine
Other Authors: Sloan School of Management
Format: Article
Language:en_US
Published: University of Chicago Press 2014
Online Access:http://hdl.handle.net/1721.1/88138
https://orcid.org/0000-0002-0216-8689