When Does Retargeting Work? Information Specificity in Online Advertising
Firms can now offer personalized recommendations to consumers who return to their website, using consumers' previous browsing history on that website. In addition, online advertising has greatly improved in its use of external browsing data to target Internet ads. Dynamic retargeting integrates...
| Principais autores: | , |
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| Formato: | Artigo |
| Idioma: | en_US |
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American Marketing Association
2014
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| Acesso em linha: | http://hdl.handle.net/1721.1/88160 https://orcid.org/0000-0002-1847-4832 |