Effects of purchase and presentation order on the valuation of physical and digital good bundles

Thesis: S.M. in Management Research, Massachusetts Institute of Technology, Sloan School of Management, 2014.

Bibliographic Details
Main Author:	Duan, Tianzhou
Other Authors:	Drazen Prelec.
Format:	Thesis
Language:	eng
Published:	Massachusetts Institute of Technology 2014
Subjects:	Sloan School of Management.
Online Access:	http://hdl.handle.net/1721.1/90082

Internet

http://hdl.handle.net/1721.1/90082