Demand forecasting at Zara : a look at seasonality, product lifecycle and cannibalization

Demand forecasting at Zara : a look at seasonality, product lifecycle and cannibalization

Thesis: S.M., Massachusetts Institute of Technology, Engineering Systems Division, 2014. In conjunction with the Leaders for Global Operations Program at MIT.

Bibliographic Details
Main Author: García, José M. (José Manuel)
Other Authors: Josef Oehmen and Georgia Perakis.
Format: Thesis
Language:eng
Published: Massachusetts Institute of Technology 2014
Subjects:
Engineering Systems Division.
Sloan School of Management.
Leaders for Global Operations Program.
Online Access:http://hdl.handle.net/1721.1/90163

Internet

http://hdl.handle.net/1721.1/90163

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